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Most marketing problems aren’t marketing problems.
They’re strategy problems in disguise.
Learn why your messaging feels flat, your growth feels stuck, and what to fix before you spend another dollar.
Instant download. No spam.
Just the guide + a few helpful follow-ups.
Why Your Marketing Feels Hard
1. You’re spending money, but nothing sticks.
You’ve run campaigns, hired agencies, and tried all the right tactics, but results are hit or miss.
2. Your messaging is vague or generic.
No one can clearly say what makes you different — not even your team. You sound like everyone else in your space.
3. You keep tweaking tactics instead of fixing the strategy.
Changing headlines or refreshing the brand helps a little, but doesn’t solve the real problem.
4. You’re still stuck competing on price.
Even with a solid offer, you’re seen as “same as the others.”
5. You’re unsure where marketing fits in the bigger picture.
It’s disconnected from your business structure, strategy, or sales process.
What's the fix?
Positioning comes before promotion.
This guide helps you figure out where the real problem lives — and how to fix it.
What You’ll Learn
This isn’t just a marketing guide. It’s a positioning reset for brands stuck in the noise.
Clarity on where your real problem lives
Learn why your marketing feels broken — and why tactics won’t fix it.
A simple framework to escape the price war
Shift from generic to differentiated and start building real leverage.
The 10 signs your brand is blending in
See where your messaging is missing the mark before it costs you.
A starting point to reposition your brand with confidence
Use this guide to shape sharper messaging, strategy, and structure.
If you’ve been asking, “Why isn’t our marketing working?” — this guide gives you a better question to ask, and a better plan to move forward.
Jonathon Bradford
Founder, Red Ocean Rescue
Who This Guide Is For
B2B businesses in mining, defence, manufacturing, or heavy industry
Especially those under $50M revenue with loyal teams, solid delivery, but unclear messaging.
Founders, GMs, or marketing leads
The people who feel the pressure to grow, but know deep down something isn’t clicking.
Brands that believe in marketing, but have been burned
You’ve worked with agencies or hired marketers… and it still didn’t move the needle.
Companies stuck in the price war
Your sales are fine, but your margins are shrinking, and you know you’re blending in.
What's the fix?
Positioning comes before promotion.
This free guide helps you figure out where the real problem lives — and how to fix it.
About the Author
I’m Jono Bradford, founder of Red Ocean Rescue and a strategist for B2B brands that are tired of blending in.I’ve spent over a decade in marketing and comms roles across mining, manufacturing, and industrial companies, from scaleups to market leaders. Along the way, I learned something most marketers don’t say out loud:Most marketing problems are really strategy problems in disguise.That’s why I created this guide. Not to sell you more tactics — but to help you fix the foundations and finally stand out in a space where most brands sound the same.If that sounds like where you’re at, this guide is for you.
10x ROI
For mining supplier
Rebrand
For international OEM
100+
Articles and press releases published
$90,000
Grant won from WA Government
What People Are Saying
"Creative and dynamic!
Jono is possibly the most dedicated and professional person I have had the pleasure to work with.He will give you a solution to all your promotional needs, from copywriting and production he is your one stop shop.I never had to worry about anything when Jono was involved in the project. He will work with you to ensure you will get exactly what you need."
Andrew Hosie
Media Personality
"Intelligent and creative!
Jonathon is a very intelligent and creative individual with ability to think out of the box and bring new ideas to multiple fields of knowledge.His imagination has allowed to create new ways to present products and use marketing tools."
Thony Brito
Business Development - Rockwell Automation
Book a Free Rescue Review
Ready to Break Free from the Red Ocean?
If you’re already feeling the pressure of competing on price, let’s talk. Book a free 30-minute Rescue Review, and let’s chat about where your message is blending in and where it can stand out.
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